Abzmitz's Blog

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Johnnie walker!

I had the privilege to take a course on Brand management. In one of the class we had to analyse an advertisement. I had previously seen this Johnnie walker ad, but I had never given a though about it.

“I am faster than you, I am stronger than you, certainly I will last longer than you. You may think I am the future, but you are wrong, you are. If i had a wish, I wish to be human, to know how it feels.. to feel, to hold, to despair, to wonder, to love. I can achieve immortality without wearing out. You can achieve immortality by doing one great thing… KEEP WALKING”

Every word in this has been chosen to reflect the brand Johnny Walker.  The ad starts with an old library with statues of great personalities of out past and at the end the human android is sitting. The reference is TIME. It says the brand has stood over centuries. Then they show many images like an open book, globe, spiral wire, pyramid.. all these represent the presence of the brand in time across the globe. The sun rises and sets, which is an expression for the way it has stood with time. Then the human android speaks about the brand. The android is Johnny Walker. The human android is also a symbol left to the imagination of the viewers. Every person who watches it relates himself to great personalities who have left behind their foot print. If you see closely the words spoken and the image, there is lot of relationship. You can see fluids moving inside the android is talking. What they are trying to show here is also their superiority in technology in making whiskey. And since this product is niche in its category it is targeted to people who are rich and successful and to also people who wish to be rich and successful.

It’s not get an ad, it is has won many awards for its creativity and details. At last what inspire me is the last sentence, “You can achieve immortality by doing one great thing… KEEP WALKING”

December 29, 2009 Posted by | Serious Thinking.. Blah..Blah! | Leave a comment

Dream on…

I day dream a lot. Usually my imagination runs simultaneously as someone speaks. Its very spontaneous. If I am sitting in a investment banking class, I start imaging myself as a hedge fund manager giving a return of 60% to my clients and retire as a billionaire. And similarly I become a billionaire in many other imagination of myself as a entrepreneur, tennis player and sometimes even lottery winner.

I don’t stress on that part, but the part where  I imagine myself  after I become a billionaire.  I never see myself driving expensive cars or having lavish parties with pretty women. I see myself amids a huge reforestation site. I build villages which are self sufficient with water and power resources. I educate people in backward nations to live and earn, not by feeding them. That is because I believe in the concept of teaching a hungry man to fish than giving him fish. I dream of eradicating the ruthless dictators in African nations. I dream of making African nations realize how much resources they have to become a super power. In short I dream of making earth a better place to live.

I also dream of scaling Mt Everest and going to North and South poles. I never dream of shopping but I dream to live and experience nature and its beauty. Whenever I see places shown in the TV channel travel and living, I imagine myself in those places. Sometimes I imagine the blue and white sand beaches with beautiful coral reefs and colorful fishes. And at times I dream of understanding different cultures even though I have never understood my own.

I dream of the barriers between nations  broken and everyone living in unity and harmony, sharing and caring. No racism, no discrimination based on caste or religion. Its all my dream though.

December 29, 2009 Posted by | Serious Thinking.. Blah..Blah! | Leave a comment

“Ideal” Humen beings!

The first time I popped an ecstasy pill, I was in Goa. I was always scared to do drugs all my life because I was told thats drugs is bad and people who use drugs are bad people. My perception about drugs changed only about few years back. Usually people talk about drugs and people who use them without knowing anything about them. The best info they have is some death of a celebrity or someone who became insane. For the information of all these kind of  “Ideal” human beings eating too much also kills people and even studying too much will drive people insane.

The general perception of all these “ideal” human beings is that, people who drink, smoke and do drugs are antisocial. But nowadays drinking and smoking has been excluded to some extent. I believe such “ideal” human beings are anti social element. Why can’t they mind their own business and take care of their fat ugly kids than preach ideologies.

And before some years even I belonged to those kind of people. It’s all because of exposure that my ideologies and perceptions have changed. I still can’t believe the fact that Indian men cannot accept their girlfriends or wives if she had physical relationship with some other man. I don’t blame them, it’s these “Ideal” human beings who have made this society the way it is today.  The present generation at least in the metros are coming out of the shell and accepting new cultures. I remember how I reacted for the first time when I girlfriend said she was not a virgin. I was shattered, what I had believed all my life was shattered. It took me some time to absorb the fact and move on. But again all depends on the exposure and the society you have been bought up in.

People should be open-minded and accept life the way it comes. Every ideology they believe should be backed by their personal experience. There is so much in life to explore and enjoy. I wish every one of them explores to the limits in which they remain healthy and sane.

December 28, 2009 Posted by | Serious Thinking.. Blah..Blah! | Leave a comment

Corner House!

You all must be knowing that smoking cannabis makes you hungry. So me and my friend after smoking up about two american style joints usually used to have ice cream at Corner House. And the best ice cream you get there is “Death by chocolate”. I was pretty smashed but I did not realize it while entering the ice cream parlor. So we were inside and I was trying to figure out what to order from a display board. But I was not able to read it, I tried very hard to read them but all in vain. So I went close to it, but still could not figure it out. Then my friend shouted asking me what I wanted, I said “I don’t know”.  Then he looked at me starring at a big mirror and everyone in the store was looking at me. He came to me slowly and took me to the display board. For all that time I was looking at the reflection of that board. I think by then everyone there had figured out that we were doped. We took the ice cream and ran from that place and didn’tvisit it for more than a month.

December 26, 2009 Posted by | Cannibis Sativa... | Leave a comment

Intro…

I was a teetotaler till the age of 20. I used to give advice to people about alcohol and drugs. I used to always wonder “Why do they drink?”. You must be wondering how I have changed since then. Well I have almost every prescription drug and of course hashish and alcohol. I started when I was deeply hurt by my girlfriend at that time. Everyone used to say drinking will reduce the pain, so I drank my father’s Bagpiper whiskey which was kept in my room. I drank it neat and ended up puking for next 12 hours. That was the beginning.  You just need a beginning I guess, after that I started drinking socially until a friend introduced me to Ganja. I still don’t smoke but I smoke up ;). Then after a year or two got introduced to cocaine, LSD, ecstasy and many enlightening drugs.

This was my beginning.. The further post will be all the fun part when I did all these..

Innocence to everything else..

December 26, 2009 Posted by | Cannibis Sativa... | Leave a comment

Time!

Life is all about timing… the unreachable becomes reachable, the unavailable become available, the unattainable… attainable. Have the patience, wait it out It’s all about timing.

i have been living by this theory for quite some time now. Before I used to think everything is in our hands and we mend our future. We do mend it but the success lies only if time and luck is with us. Everything happens for a reason, but we wont know the reason until we see it one day.
I have seen people say, “Why did this happen to me?”. I always try to give them the better side of it, but they never agree with it. There were many situation in life and there will be many in future to that we will face and everything whether good or bad should be a learning experience.

December 26, 2009 Posted by | Serious Thinking.. Blah..Blah! | Leave a comment